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When you think about a thriving coaching business all you want is to:
Trust in your coaching abilities and quiet the imposter syndrome voice.
 Work with motivated clients who value your guidance and follow through.
 Show clients their untapped potential and provide actionable steps for achieving their goals.
 Ensure every session feels valuable and impactful—even when progress is subtle.

But right now you feel like:
 Clients don’t communicate about missed assignments, leaving you feeling out of sync.
 Conversations feel repetitive, with no forward progress or clarity on goals.
 Sessions turn into unproductive storytelling or venting, leaving little room for coaching breakthroughs.
 You’re questioning whether your approach is truly helping them and struggling to move toward clear progress.

The truth is, knowing a lot and caring a lot isn’t enough to be a coach.

In order to have a thriving coaching business you have to know a lot, care a lot AND know how to get your client to actually use what you know.

To do this you need:

• Skills to get and keep your emotions in neutral
• Unwavering belief in yourself
• An open mind to understand and take on perspective
• To perfect using your language as a tool to share, motivate, and problem solve.
• And systems and processes that take all of that and make it easy to follow for you and your clients.

What is special about being a highly skilled coach is that you need BOTH knowledge and skill. You already have your industry specific knowledge and experience, we’ll help you take care of the skill.

FOCUS ON YOU

Hone your mindset so that you are ready and open to be the best coach you can.

USE LANGUAGE AS A TOOL

Learn autonomy based coaching strategies that will get and keep your clients motivated and consistent (aka getting results)

CREATE CLEAR SYSTEMS AND PROCESSES

Take your unique experience, knowledge and learned skill and develop clear systems that make getting transformations easy for you and your clients.

When you complete Coaches College you will:

 Have a clear understanding of your unique coaching voice—what makes you stand out among other coaches and why clients should choose you.

 The skills to handle clients who don’t meet their own expectations, while helping them adjust their goals with compassion and clarity.

Tools to overcome perfectionism and turn your expertise into actionable, repeatable coaching habits.

Watch your clients reach success faster than expected, crediting you as the key to their transformation.

Be seen as the absolute best coach, with clients who are as excited and see your value!

I made $96,000 in my first full time year as a coach. 

Not because I was a great marketer or because I cracked the instagram algorithm - but because I had SKILL in helping people, translating ideas, teaching, managing my own emotions, and using my language to share, motivate, and problem solve with my clients.

My business grew because:
Clients who joined, stayed - my clients felt so cared for, they never wanted to leave.
  Clients invited their friends - referrals grew my business because new people knew they could trust me to support them and get results.
  Having clear processes made it very easy to share about it all to the rest of the world - it made my marketing easy.

All of this helped me quickly grow and keep a six figure coaching business. Which gave me flexibility to travel when I wanted and not only when I had my 4 personal days. I was able to spend more time with my husband and completely manage my own schedule. I get to decide what time I clock in and out and to do it all while changing lives.

This is what I want for you - and that is why Coaches College is here.

Listen to how Shelby started signing new clients while still in IN Coaches College.

MODULE 1: YOU THE COACH

Hone your mindset so that you are ready and open to be the best coach you can in this module we will focus on your belief in change for everyone in your own belief that you can create it. 

MODULE 2: THE LANGUAGE YOU USE

Learn autonomy based coaching strategies that will get and keep your clients motivated and consistent (aka getting results). In this module we will cover asking questions, fostering follow through, and handling tough conversations.

MODULE 3: UNIQUE SYSTEMS AND PROCESSES

Take your unique experience, knowledge and learned skill and develop clear systems that make getting transformations easy for you and your clients. In this module we will wrap up everything we've learned into a unique to you framework and coaching program. 

YOU WILL LEAVE WITH: 

Your core beliefs spelled out clearly so that you can make all business decisions through this lens. 

Scripts written uniquely in your voice and language for coaching sessions.

Application forms and intake forms to get your clients onboarded into your program. 

A unique to you framework to clearly guide your clients from start to transformation. 

Who Coaches College is NOT for:
CC is for people who are ready to put their brain to work, build something they are proud of, and become highly skilled so that they can do something that matters in the world.

This is not for you if you want a white labeled program just handed to you - this program is about building something that is uniquely yours and that stands out in your industry, not just doing what others do.

You are looking to just listen to calls and get results - we are building your business and legacy and we are doing it with intention and care. Building means we have to take action and apply your learning to do it.